We could cut nearly a third of greenhouse gases, but don't hold your breath

This article from the Times, via the Bru Notes blog, informs us of a new report that states that we could cut up to 28 percent of greenhouse gases in relatively simple ways and for not a lot of money at all. As Bru explains so much better than I could, even this fairly modest task is an uphill battle since corporations are all about making profit now. These kinds of initatives will pay for themselves, and then some, in the long run, but businesses aren't interested in that. If there's not a big incentive for them, than they won't do it. Maybe capitalism is a necessary evil, and maybe it's better than everything else that's been tried, but this is what sucks about it. No one wants to do the right thing because it's the right thing. They'll only do it if there's something in it for them.